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Most retailers across the globe use multi-channel approach to boost their sale. This include retail stores, paper catalogs and online store. Usually each channel have their own customers. To turn catalog customers into online customers especially in segments where we are talking about emotional shopping experience like fashion, jewelry, real estate…etc. In all these cases we need to bring customer online user experience as close as possible to paper catalog they are used to browse.
RichPaper brings printed catalog user experience to online world
We want to keep user experience user already know from printed paper catalog. Therefore we use high resolution PDF of printed catalog (same as sent to printing house) for our base. As we usually have additional available data like product name, description, price, sizes etc...
We can use these data to generate pop-up captions in each link for easier reading. Click on link will take user to online ecommerce store exactly to clicked product. Links can be URL link, link to another page in catalog or even to zoomed position on that page. We can even use Java Script link for more advanced use.